Internal strategic communication in financial institutions | Institutul Bancar Român

Internal strategic communication in financial institutions

Internal strategic communication in financial institutions

 GOLIN

Internal communication involves the communication to employees or departments at all levels of an organization. An effective internal communication creates mechanisms that foster employee engagement and help to better understand the organization’s objectives and how they can be achieved. Adapting methods and tools for internal communication to the specific organization and inclusion of new components, such as social media, is the biggest challenge, especially for the financial sector, and at the same time, the greatest opportunity to maximize the added value of internal communication.

OBJECTIVE

At the end of the course, participants will have the knowledge and skills for effective internal financial communication, enabling the use of methods, tactics and tools adapted to the organizational profile and which increase organizational performance.

TARGET GROUP

The course is designed especially for communication officers within financial organizations, and managers who have a direct and permanent intra and inter departmental contact.

BENEFITS OF PARTICIPATING TO THE COURSE

  • Understand how to add value to the organization’s internal communication
  • Exploration of case studies showing the role, processes and skills involved in internal communication
  • Learning how theoretical aspects of internal communication can be implemented so as to achieve tangible and measurable results
  • Presentation of tips & tricks that help internal communication to be more effective

CONTENT

The course aims to offer an applied approach to internal communication for financial institutions by identifying domain specific particularities and thus focusing on those processes, methods, tactics and tools that have a high degree of applicability. The course uses case studies and interactive methods specific to the financial sector, exemplifying both “best practices” and “dont’s” at national and international level.

Subjects

Strategic internal communication for financial institutions

  • relevance of internal communication strategy
  • aspects considered in developing a strategy for internal communication: structure, organizational culture, management style, power sources, sources of change, individual differences
  • steps of creating a strategy for internal communication
  • internal communication in a crisis situation
  • change communication
  • continuous adjustment of internal communication

Effective internal communication in financial institutions

  • Evaluarea rezultatelor campaniilor de comunicare internă
  • What effective communication is
  • What is the difference between an internal communication officer and a good communicator
  • Selecting and segmenting audiences
  • Selection and application methods, tactics and tools for internal communication depending on the specific area, and the organization
  • Evaluation of the results of the internal communication

Internal communication management in financial institutions

  • Implementation of internal communication strategy
  • Assess the effectiveness of internal communication
  • Internal communication – communication between the responsibilities of the Director, the HR department and the middle-managers

Challenges of internal communication in financial institutions: from motivating employees to social media

  • What are the characteristics of internal communication in financial institutions
  • How do we ensure that the message is understood
  • Motivating employees from reward schemes to stimulating the involvement
  • How can social media be used to increase the efficiency of internal communication

DURATION

4 hours

PERIOD

TBC, 2016

At the end of the course, participants will be given a certificate, issued by RBI (under the aegis of the founding members: NBR and RBA), with 4 CPD credits.

LANGUAGE

Romanian

LECTURERS’ PRESENTATION

MONICA BOTEZ
Managing Partner, GolinHarris

Monica has ten years of experience in PR and seven years part of the GolinHarris team, during which she has accumulated extensive professional know-how and extensive expertise in the development and implementation of complex communications campaigns. She is the strategist behind some valued customers as Franklin Templeton Investments, XTB Romania, Schneider Electric, the European PeliFilip PepsiCo Romania.

Monica coordinates her team in developing communication strategies and ensuring high standards of customer service agency, which is determined to obtain the best results. She also often has the opportunity to be involved in social projects that support community development.

Monica has an educational history in political science and communication, obtaining a Bachelor of Arts in Political Science from the University of Bucharest and a number of other academic qualification – a Certificate of Political Studies offered by the Institute of Political Studies in Aix-en Provence, France, a Postgraduate Diploma (DEA) at the University of Brussels, Belgium and a degree offered by the Chartered Institute of Public Relations in London, UK.

Contact

Sanda Voinescu

Mobile phone: 0748.886.820

E-mail: sanda.voinescu@ibr-rbi.ro

www.ibr-rbi.ro